If you’re in New York City and were waiting to get your hands on Snapchat’s Spectacles, here’s your chance. The company has been putting the wearable camera on sale at pop-up vending machines around the country, starting out on the West Coast. They finally made their way east, with a Snapchat store opening at 5 East 59th Street near the corner of 5th Ave, right next to the Apple Store. Judging by the facade outside, it shouldn’t be too hard to miss: The store will stick around through New Year’s Eve, although it’ll unsurprisingly be closed on Thanksgiving, Christmas Eve and Christmas Day.
First, a primer. Spectacles are sunglasses with embedded cameras that Snapchat introduced two months ago with the aim of funneling ever more videos to its service. The $129.95 eyewear records 10-second videos and then wirelessly sends them to the user’s Snapchat app.
Pictures from inside the store show a single Snapbot — the Minion-like vending machines that Snap Inc. has made for the buying Spectacles — and a long, snaking line. Each pair of glasses costs $129.95 and are limited to two per customer.
Don’t be shocked if you’re in for a lengthy wait to use lone vending machine in the store — there was already a line before 7AM on opening day. As with other locations, though, Snapchat wants this to be a bit of a challenge. The artificial scarcity creates a buzz that you might not see if you could just walk into an ordinary store and pick up Spectacles on a whim. With that said, Snapchat’s choice of the location is clearly intended for maximum exposure. You might see hordes of New Yorkers wearing this video-capable eyewear before long.