G-Shock Unveils The S Series

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Following its 30th anniversary, G-SHOCK looks to the future; driving the brand into the contemporary women’s fashion space with the launch of its first watch line exclusively designed for women.

The G-SHOCK S Series is created for the influential, fashion forward woman that seeks a sportswear-inspired toughness to add to her modern style, while valuing advanced technology and precision in a fashion accessory piece.

Impeccably designed to represent female values, the S Series goes beyond the typical fashion watch to withstand the wear and tear of a modern and active lifestyle. Casio has brought the G-SHOCK brand into a premium and contemporary fashion space by reducing the size of the G-SHOCK watch and adding a female touch to the finish with classic and on-trend colors and prints.

With a strong focus on innovation and design, the S Series delivers a truly modern accessory to contemporary fashion.

The GMA-S110 is equipped with an auto LED backlight, 5 daily alarms, 1/100 second stopwatch, countdown timer, world time with 29 time zones and is magnetic resistant as well as water resistant to 200 Meters. The GMA-S110 is available in six colorways: purple and teal colorblock, black and blue colorblock and navy and pink colorblock; neon green, neon turquoise and neon cranberry.

The GMD-S6900 is equipped with an EL Backlight w/Afterglow for high visibility under low-light conditions, 3 multi-function alarms, 1/100th stopwatch, countdown timer, 12/24-hour time formats and 48-city world time. The GMD-S6900 is available in nine bold colorways: raspberry camo, navy camo and authentic camo; raspberry metallic, taupe metallic and black metallic; solid raspberry, solid plum and solid mint.

“This is the first time in the brand’s 31-year history that a series of models have been designed specifically for female consumers”, said David Johnson, Vice President of Casio’s Timepiece division. “The size, color and design are geared towards a fashion forward female that is looking for an accessory to compliment her modern and active lifestyle. This collection gives us a new look and new consumer to build upon in the future.”

The S Series will be available in September at Nordstrom’s, Macy’s and select department stores, as well asG-SHOCK’s store in Manhattan’s Soho, NYC and www.g-shock.com. Prices range from $99 to $130.