Social media is now at the forefront of the digital marketing world. Brands are spending massive amounts of money to ensure that their platform garners the most followers and users on a daily basis. From advertisements on streaming services and video platforms, to simple ads on news websites, the space available to advertise on the internet is endless. Although it may seem daunting at first, the ability to create a strong social media presence doesn’t cost a fortune. There are many social media strategies available and one of the most effective ways to grow your following is by engaging with them.
There are many ways in which people interact on social media. Following someone is an interaction, a way of stating that you are interested in what they have to say or what they are selling. Liking a comment, picture, or video shows that you are watching and appreciating the content that they are putting out. Reposting or sharing illustrates that you agree with the content so much you are willing to cosign the publication. All of these are interactions you are hoping people will take the time to do with your content, however the hardest part is getting them there in the first place. How do people gather thousands of followers to their pages? One extremely effective ways is by hosting contests or rewards for those that interact with your page. This strategy can force users to interact with your page and revisit for results of a contest. First, make sure that you state that they must be following you, this ensures that you will gain the social media clout necessary to gather repeat users. Next, force the contestant to like or share a specific post in order to participate. This will cause a boost in your post and likely gather more potential contestants. Finally, pick a reward that is affordable so that you are able to repeat the process. Try using a Groupon Coupon for L.L. Bean to get some gifts that people will be excited about. Social media is a great way to reach out to potential customers and maintain a connection with them.