Lexus is doing all sorts of weird things to get the publicity for its 2017 IS sedan. First we got the Sriracha IS at the Los Angeles Auto Show and now this LIT version, is featuring 41,999 programmable LED lights spread across the sheetmetal. We’re not sure why the company did not hit a nice, round 42,000, but that’s beside the point.
Built in collaboration with online music distributor VEVO, the 2017 LIT IS started life as a 2017 IS sedan, but was wrapped in programmable LEDs to turn it into a rolling screen. The LEDs were applied by the hand and required 5,280 feet of the wire. If the strips were placed end to end, they would extend nearly half a mile, according to the Lexus. When all the lights are fully lit, the car produces 175,000 lumens. In a recent video, Lexus demonstrates how the lights can react to the certain gestures. For example, a pushing motion sends a ripple through the car’s body, changing the lights’ color as it passes. The car can illuminate and also pulse in sync to music, and displaying custom animations to the beat of your favorite song.
The LEDs can broadcast words, graphics and crazy animations, that can also bounce to the music if requested. In a video a man uses gestures to make changes as well, that could be a cool feature if available on the highway, at night. But it will not be, because this car is not for sale. We’re pretty sure it would be considered a distraction. Perhaps Lexus is just building a hall of fame for its one-offs, which is something we would like to see.